The Climate Idol project aimed to raise awareness and to inspire inhabitants of Växjö to new, climate smart choices and habits. A group of well known people in Växjö were chosen to be the Climate Idols. During the spring 2010 they participated in five challenges to become more climate smart.
For every challenge a meeting was held to inspire, instruct, inform and to learn more about the topic of the month. The project tried to show what it could be like to live in Växjö - the greenest city in Europe - in the future by inviting local businesses to show new, green products and by inviting experts to share their knowledge.